Our Story

What happens when two women from the trucking industry decide to shake things up?

You get Smokeshow Hat Company — a brand built on stories worth telling, style that makes a statement, and the confidence to be unapologetically you.

After facing a hard-fought loss at our nine-to-five, we found ourselves searching for a passion project. We weren’t looking to leave behind the career we love, but we needed something creative, something meaningful, something that felt like us. And in that moment, a small business dream was born.

Trucker hats with style — and a story.

From day one, it’s been bigger than hats. Smokeshow is about chasing what sets your soul on fire — even when the road gets rough — betting on yourself, starting conversations, meeting good people, and having fun while doing it.

Our mission is simple: to blend the spirit of trucking culture with a modern, stylistic touch.

Each design carries a touch of that outlaw energy — a little rebellious, a little nostalgic, and made for anyone who lives life on the edge.

Smokeshow is a reflection of the life we love — one that moves effortlessly from gameday to brunch to the great outdoors, always grounded in authenticity and staying true to who we are.

Smokeshow Hat Company is taking it back to where it all began — the all-American trucker, reimagined for today.

Welcome to the Smokeshow. We're so glad you're here. 

C+B