Our Story

What happens when two women from the trucking industry decide to shake things up: you get Smokeshow Hat Company.

Spending our days immersed in truck insurance, we have seen it all. The heart, the resilience, and the way the trucking industry is too often misunderstood. After facing a hard-fought loss, we found ourselves seeking a fun outlet. We weren’t looking to jump ship on our 9-5, but we needed a light... and fast. And in that moment a small business dream was born.

Entering the trucker hat space felt like a no brainer, but from day one we wanted to do something that was bigger than hats. We have a burning passion for the industry, and we wanted Smokeshow Hat Co. to be a vessel - to make a statement and start conversations.

The goal is simple: to honor the legacy of trucking with a modern and stylistic touch, creating a bridge between the two worlds. Trucking has always embodied the outlaw spirit, and the designs on our hats are pieces of a bigger story- a tribute to the unsung heroes of the highway. In creating Smokeshow, we have created a symbol of grit and individuality that looks good on everyone.

Smokeshow Hat Company is taking it back to where it all began: the All-American trucker, reimagined for today.

What Drives Us...

Smokeshow Hat Co. isn’t just about the trucker hats— it’s an ode to its namesake: The Trucker. The trucking industry has long been misunderstood, and we’re here to change that. Through bold and meaningful design, we aim to celebrate the renegades of the road in style.

Trucking is a way of life. And whether you’re behind the wheel, respect the grind, or have a love for fashion with purpose, Smokeshow is for you.

So, here’s to the truckers, the dreamers, the rule-breakers, and the road warriors. We’re here to honor the past, own the present, and inspire the future.

Welcome to Smokeshow. We're so glad you're here. 

With love from the left lane, 

C+B