Heart of the Highway is our tribute to the grit and resilience of the people who call the highway their home. It’s about finding beauty in the hard work, the long hauls, and the untold stories woven into every mile.
When we started brainstorming locations for our Heart of the Highway collection photoshoot, the choice was obvious: Love's Travel Stop. It’s a place where our trucking roots meet the classic logo: a red heart- a perfect match for this collection’s story.
We took over the place—fuel pumps, candy aisles, even the countertops. (Shoutout to the employees at Love’s for letting us do our thing without batting an eye.)
One of our signature pieces, “With love, from the left lane,” carries that double meaning we love so much. Whether it’s for the person who loves a trucker or the girl who maybe drives a little too fast in the left lane, it’s a small show of support for the truckers we share the road with.
And then there’s “Heart Breaker (Breaker).” A playful twist on your typical Heartbreaker, with a nod to the CB radio culture that runs deep in trucking (and a little bit of attitude!).
And that’s just scratching the surface—there’s more to the collection, and even more to the story. When you wear a piece from Heart of the Highway, you’re not just wearing a hat—you’re carrying a piece of a story.
So, here’s to the road warriors, and everyone else who understands that the highway holds more than just miles—it holds stories worth wearing.
But the story doesn’t stop there. Coming soon —
Meet Me on Main: your first taste of spring, where fresh colors meet feminine energy. Think soft pastels, bold charm, and that signature Smokeshow twist on the classics you love. It’s playful, flirty, and made to be your go-to accessory.
From our hearts to yours,
C + B